UNDER

Harry and Dylan are the founders of UNDER, an independent, organic clothing company based in Cardiff. They are passionate about using their business to make a difference to Welsh wildlife.

Since starting in 2022, they have hit the ground running and have put a huge focus on sustainability and environmental responsibility. Each t-shirt is made from 100% GOTS-certified organic cotton and printed with vegan, cruelty-free inks here in Wales. Each t-shirt, tote bag and hat are made to order, to minimise wastage. They are committed to promoting sustainable practices not just in their business, but throughout their wider community.

Supporting conservation efforts has been a core part of their mission from the beginning. Harry said, "We understand the importance of protecting and conserving our natural environment, and we believe that supporting organizations like The Wildlife Trust is an important part of that effort."

Harry and Dylan have designed and produced a special collection of t-shirts and tote bags to raise money for our conservation work across South and West Wales. They are donating 15% of their profits from their 'Save The Trees' collection to our very own Celtic Rainforest, Pengelli Forest; and profits from their 'Save The Seas' collection to support our marine conservation work in the Cardigan Bay.

Dylan said, "We believe that every little bit helps when it comes to supporting the causes we care about. We hope that our customers will share our passion for sustainability and conservation and will choose to support these causes through their purchases."

You can help to support our work to save the seas and the trees by purchasing one of their t-shirts or tote bags! 

As a company based in Wales, we have a deep appreciation for the unique beauty and biodiversity of our country. We are proud to call Wales our home, and we are passionate about protecting its wildlife and wild places for future generations to enjoy. Our partnership with The Wildlife Trust of South & West Wales is an extension of our commitment to sustainability and environmental responsibility, as well as our deep love for the natural beauty of Wales.

Harry O'Connell, Co-Owner of UNDER